Poster Art Through The Decades (13/1/20)
Since posters became a prime marketing strategy, they were hand-crafted illustrated compositions, mass printed and copied using various ratios for various uses. An exciting poster would be the reasoning to see a film, especially when consumers would choose from the wall of promotions in cinemas, simply picking the most interesting one. Posters would often depict situations that are never seen in the film, but express its contexts dramatically. Below are some examples of illustrative poster art in its prime (60's to 80's).
The 90's saw a shift in the styling of posters; retailers demanded clear and simple designs for DVD covers. Basic imagery and text would sell more, and the market heavily gravitated toward photography and bold text. Sadly, this became the norm and conventions for film posters and marketing. Below are some examples of film posters from the 90's to the present.
On the theme of film posters, I created some unusual collaborative illustrations that reinvent their origins...
The 90's saw a shift in the styling of posters; retailers demanded clear and simple designs for DVD covers. Basic imagery and text would sell more, and the market heavily gravitated toward photography and bold text. Sadly, this became the norm and conventions for film posters and marketing. Below are some examples of film posters from the 90's to the present.
On the theme of film posters, I created some unusual collaborative illustrations that reinvent their origins...
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